policy, which includes pre-approved advertising examples. Any violations will result in disciplinary action, which may include immediate termination and forfeiture of all monies owed.
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NO use of the word FREE or WIN, No PORN/ADULT and NO incent
NO use of any of the restricted terms (FREE, WIN) in the URL
NO mimicking of any Major Brand Sites
Content Generally
Best Practices
Prohibited Practices
Consider and respond to technological limitations presented by the various devices & platforms the user may use to view this creative.
Place the fine print where the consumer is likely to read it.
Verify the presence of all necessary disclosures in order to prevent a deceptive practice.
Design creative so that “scrolling” is not necessary to find a disclosure.
Ensure the language of disclosure is comprehensible to intended audience.
Place disclosure clearly and conspicuously, in close proximity to relevant claim.
Do not use actual product logos. Use generic images, and a different color scheme than the actual product logo.
Sweepstakes
Best Practices
Ensure it cannot be argued that there was consideration for an entry.
Use the words “chance” or “win” on landing pages
Time limitations must be expressed consistently according to the rules of the sweepstakes